ATLAS:EARTH generates revenue through several sources:

• In-app purchases: Players can buy Atlas Bucks
• Atlas Explorer Club / Monthly Challenge Subscription: A subscription service that offers additional earning opportunities and benefits
• Atlas Shopping: Brands pay to promote their offers to players within the app
• Third-party partners: Partners provide earning opportunities through features like Atlas Arcade, Atlas Travel, and Surveys
• Ads: Advertising revenue is specifically used to fund rent redemptions. When players redeem virtual rent for real world rewards, those payouts come directly from ad revenue.